The first workshop in the “Marketing Your Art” Series of Workshops developed by Lake Oswego Consulting Group for artists, photographers, sculptors and other creatives will be held at the Oregon Society of Artists in Portland, OR on Thursday, September 27, 2012 from 9:00 AM to 1:00 PM. Doors open at 8:30 AM and all Portland-area artists and creative professionals are invited to join us for this exciting event. Breakfast will be served from 8:30 AM to 9:00 AM.
This first workshop is designed to give artists an overview of the 6Ps of Marketing – Product, Price, Promotion, Place, People and Plan. Marketing Your Art Workshop I will focus on the Product and Price aspects of Marketing Your Art in more detail. Attendees will be emailed a Personal Art Assessment form to complete prior to attending Workshop I.
As a group, we will look at how this information can be used to help artists assess their strengths, weaknesses, opportunities and threats in an Artist SWOT Analysis.
Guest speakers, George Porter and Anna Porter of Lake Oswego Consulting Group will then discuss how to segment your market and target specific audiences based on your product, region and customer demographics, and they will share great ideas on how to broaden your product offering to increase income at any stage in your career.
In the second half of this workshop, artists will learn several pricing strategies for their art, when to use them at various stages in their professional career, and how to position their art and themselves in the competitive art market.
The format for this and all of the “Marketing Your Art” Series of Workshops developed by Lake Oswego Consulting Group will include hands-on demonstrations, group discussions, slide and video presentations. Attendees will be given several useful tools and a complete set of all presentation materials to help them get the most out of these in-depth workshops.
The cost for Workshop I is $95.00 per person. CALL (503) 697-7666 TODAY to reserve your place, as SEATING IS LIMITED TO 50 participants. Payment is due by September 6, 2012.
Like Lake Oswego Consulting Group on Facebook and receive a 10% discount on any “Marketing Your Art” Workshop offered by Lake Oswego Consulting Group! Just mention the “Like Us on Facebook” Promotion when you call to register.