George Porter and Anna Porter of Lake Oswego Consulting Group will be the featured speakers at the Oregon Society of Artists today, August 9, 2012, from 11:00AM to 12:30PM. They will be providing an overview of their new Marketing Your Art Workshop Series developed to help artists, photographers and other creatives learn the essential sales and marketing skills necessary to promote their art and businesses.
As fine artists and marketing and management specialists with 20+ years experience in helping businesses in Oregon improve their Sales, Marketing and IT Management functions and strengthen their bottom line, George and Anna understand the creative process and have turned their attention to developing programs specifically to help artists get their art and their art businesses moving along the “Path to Fame and Fortune”.
Some of the topics that will be discussed in today’s overview presentation will be:
How to do an Artist SWOT analysis to identify your strengths, weaknesses, opportunities and threats
How to Price your Art
How to Maximize Free Online Exposure
How to Use Facebook, Twitter, LinkedIn and Instagram to Promote your Art Online
Why you need an Art Blog and How to Get Started
How to Create a Realistic Plan for Artistic Growth
This free initial overview presentation will be followed by three in-depth half-day workshops at the Oregon Society of Artists (dates to be announced), where Anna and George will go through the 5P’s of Marketing Your Art (Product, Price, Promotion, Place and People) in greater detail, with specific exercises and group activities designed to help artists create a Master Marketing Plan for their art businesses and learn how to leverage online marketing to promote their artwork. Follow this blog for more information on the upcoming workshops.
Attendees to today’s presentation at Oregon Society of Artists, who sign-up for the Marketing Your Art Workshop Series today, will receive a special promotional rate for each workshop and a bundled discount for all three. Call Lake Oswego Consulting Group at (503) 697-7666, or email Anna Porter or George Porter at firstname.lastname@example.org with questions or to sign-up for the workshops.
Oregon Society of Artists is located at 2185 SW Park Place, Portland, OR 97205. Today’s presentation is open to all Portland area artists, photographers and creative professionals. Doors open at 10:00AM and seating for up to 60 participants is available.