Marketing Your Art Workshop III – Putting it all Together, the People and the Plan

Lake Oswego Consulting Group is please to announce that Marketing Your Art Workshop III will be held at Oregon Society of Artists on November 15, 2012. In this half-day workshop from 9:00AM to 1:00PM, you will learn how to create a realistic and effective marketing plan for your art business; how to identify and recruit the people that you need to put it in place; how to get started on a shoestring budget and manage your resources, review a case study art business from concept to marketing plan and much more!

For more information, please join our Facebook Event at https://www.facebook.com/events/216976351765620/

Please join Anna Porter and George Porter, the senior consultants and fine artists at Lake Oswego Consulting Group for the third and final Marketing Your Art Workshop to be held at Oregon Society of Artists, 2185 SW Park Place, Portland, OR 97205.

Seating is limited and advance registration is recommended. Please email info@lakeoswegoconsultinggroup.com or call (503) 697-7666 to register TODAY!

Marketing Your Art Workshop III Poster

Marketing Your Art Workshop III Poster copyright 2012 Lake Oswego Consulting Group

Posted in Art Blog, Art Marketing, Art News, Art Sales, Art Workshops, Artist Workshops, Marketing, Marketing Workshops, New Blog, News, Photographer Workshops, Photography Workshops, Sales, Social Media, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Call for Artists: If you CREATE art, photographs, sculpture, or crafts and you want to LEARN how to SELL MORE of it …

Don’t miss this workshop by Lake Oswego Consulting Group at Oregon Society of Artists, 2185 SW Park Place, Portland, OR 97205 on October 18, 2012 designed by artists for artists to help you market and sell your art, photography, sculpture and crafts!

For more information please see the poster above or email workshops@lakeoswegoconsultinggroup.com. Seating is limited, so call (503) 697-7666 to register TODAY! Advance registration by October 15, 2012 is required and we have SOME GREAT PROMOTIONS going on right now!

JOIN OUR FACEBOOK EVENT for up-to-the-minute information and while you are there, like our Marketing Your Art Workshops page and Lake Oswego Consulting Group Company page on Facebook to SAVE 10% on Marketing Your Art Workshop II!

Anna Porter
Marketing Director
Lake Oswego Consulting Group
workshops@lakeoswegoconsultinggroup.com
(503) 697-7666

Posted in Art Blog, Art Marketing, Art News, Art Sales, Art Workshops, Artist Workshops, Marketing, Marketing Workshops, New Blog, News, Photographer Workshops, Photography Workshops, Sales, Social Media, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Lake Oswego Consulting Group announces Marketing Your Art Workshop II on October 18, 2012

Marketing Your Art Workshop II Poster ©2012 Lake Oswego Consulting Group

Marketing Your Art Workshop II Poster ©2012 Lake Oswego Consulting Group

Building on our first workshop at Oregon Society of Artists that took place on September 27, 2012, Lake Oswego Consulting Group will be presenting Marketing Your Art Workshop II on October 18, 2012 from 9:00 am to 1:00 pm at:

Oregon Society of Artists
2185 SW Park Place
Portland, OR 97205

Doors open at 8:30 am, and workshop participants are invited to join us for a continental breakfast from 8:30AM to 9:00AM.

While Marketing Your Art Workshop I focused on creating products for every market and pricing your art, Marketing Your Art Workshop II will be devoted to the subject of promoting your art and determining the best places for distribution. Workshop participants will learn how to use new technologies, skills and tools to effectively promote your art online and create a strong internet presence. In the first half of Workshop II, Anna Porter will show you how to quickly set up and optimize social media like Facebook, LinkedIn, Twitter, Pinterest and Instagram to improve your online presence and drive traffic to your website. Workshop attendees will get tips on writing art blogs, press releases, and tweets, as well as selling tips from the pros.

In the second half of Marketing Your Art Workshop II, we will compare places of distribution for your art – both traditional and non-traditional, and discuss channel strategies. Finally, George Porter will present the Portland Art Scene, Part II. In Marketing Your Art Workshop I, George introduced Workshop I participants to a new database of Portland Art Galleries that he is researching and developing. We will wrap up Marketing Your Art Workshop II with a continuation of this presentation, highlighting new galleries and other venues that are available to artists as part of the lively Portland Art Scene.

In Marketing Your Art Workshop III on November 15, 2012, we will put everything together that we learned in Workshop I and Workshop II to create your personal master marketing plan and define the resources and people you need to successfully implement it.

We have the following promotional rates available for Marketing Your Art Workshop II and III:

EARLY BIRD RATE – $75.00 per person per workshop (ends October 1, 2012 for Workshop II and November 14, 2012 for Workshop III)

EARLY BIRD BUNDLED RATE – $135.00 for two people or two workshops (ends October 1, 2012)

ADVANCE REGISTRATION RATE – $95.00 per person per workshop (ends October 17, 2012)

LIKE US ON FACEBOOK AND SAVE 10% PROMOTION (ends October 17, 2012)

BRING TWO FRIENDS AND GET IN FREE PROMOTION (ends October 18, 2012)

All promotional rates require ADVANCE REGISTRATION AND PAYMENT. Please email: workshops@lakeoswegoconsultinggroup.com or call us at (503) 697-7666 to register.

Please make checks payable to Lake Oswego Consulting Group and mail them to:

Marketing Your Art Workshops
Lake Oswego Consulting Group
16193 Matthew Court
Lake Oswego, OR 97034

For the “Like Us on Facebook and Save 10% Promotion”, please like our Facebook company page and brand page at:

https://www.facebook.com/pages/Lake-Oswego-Consulting-Group/276017859134994

https://www.facebook.com/MarketingYourArt

If you have any questions, please call Anna Porter or George Porter at (503) 697-7666. We are looking forward to seeing you at Marketing Your Art Workshop II!

Anna Porter
Marketing Director
Lake Oswego Consulting Group
info@lakeoswegoconsultinggroup.com
(503) 697-7666

Posted in Art Blog, Art Marketing, Art News, Art Sales, Art Workshops, Artist Workshops, Marketing, Marketing Workshops, New Blog, News, Photographer Workshops, Photography Workshops, Sales, Social Media, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Invitation to Marketing Your Art Workshop I in Portland, OR

HERE IT IS! 

Your personal invitation to the first of three Marketing Your Art Workshops specifically for artists, photographers, sculptors and other creative professionals.

Presented by: Lake Oswego Consulting Group

On: September 27, 2012 9AM to 1PM

At: Oregon Society of Artists, Portland, OR

DON’T MISS IT!

LOCG-OSA Marketing Your Art Workshop I Invitation

LOCG-OSA Marketing Your Art Workshop I Invitation

Posted in Art Blog, Art Marketing, Art News, Art Sales, Art Workshops, Artist Workshops, Marketing, Marketing Workshops, New Blog, News, Photographer Workshops, Photography Workshops, Sales, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Marketing Your Art Workshop I Poster by Lake Oswego Consulting Group

This is the new poster for Lake Oswego Consulting Group’s Marketing Your Art Workshop I to be held at Oregon Society of Artists on September 27, 2012 from 9AM to 1PM. Please note that the Early-Bird promotional rate of $75.00 for this workshop ends this Friday, September 7, 2012, so be sure to call us at (503) 697-7666 before Friday to get the best rate on this awesome marketing workshop for creative professionals.

Questions? Call Anna Porter or George Porter at Lake Oswego Consulting Group at (503) 697-7666 or (503) 360-7260 with questions or to register. You may also email us at the workshop email address lakeoswegoconsultinggroup@gmail.com or at our corporate email address info@lakeoswegoconsultinggroup.com.

Anna Porter
Marketing Director
Lake Oswego Consulting Group
info@lakeoswegoconsultinggroup.com
lakeoswegoconsultinggroup@gmail.com
T (503) 697-7666
C (503) 360-7260

Posted in Art Blog, Art Marketing, Art News, Art Sales, Art Workshops, Artist Workshops, Brochures, Marketing, Marketing Workshops, New Blog, News, Photographer Workshops, Photography Workshops, Sales, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

To Art Gallery or Not To Art Gallery? That Is The Question

Recently I read a blog where someone was trying to compare the pros and cons of having an art gallery represent your work or not, and asking the question “Was 50% too much to pay for the honor – in short was it usury? I tried to post my comment there and could not do so successfully – Captcha kept kicking me out, even though I responded correctly several times. I am not sure why this is happening, Apple, but it is really annoying!

Your Biggest Risk

“Your Biggest Risk with Collectors …” quotation by Jason Horejs, Owner of Xanadu Gallery

So, I thought I would write my own blog on that same topic myself. In my opinion, it comes down to this: If the art gallery is actively promoting and selling your work and it is working, then 50% of something is better than 100% of nothing. Yes 50% is an outrageous amount to have to pay. But if the gallery is well-located so that it has great foot traffic in an area with enough of your target audience who are likely to want to buy your art; if it actively promotes its artists both in the gallery and online and is staffed with knowledgeable, customer-friendly, people who actually do try to sell your art; if it understands and represents you and your art, and other artists and their art, honestly and knowledgeably, then I believe it is definitely worth it. Expensive but worth it. And you must keep in mind that the gallery has fixed overhead and up-front costs associated with promoting your work that it pays out-of-pocket regardless of whether or not your work sells. So while 50% may seem high (and is high), the gallery assumes 100% of the up-front costs – costs that you would otherwise have to cover yourself.

I would suggest; however, that you check up on your chosen art gallery from time to time to make sure that once the honeymoon is over, it really is doing a good job of trying to promote and sell your art.

Case in point: I visited an art gallery recently where I walked into the gallery, looked at every painting there, re-visited two or three paintings three or four times, stared at each for a really long time, looked over at the person behind the desk several times, and that person did not get up to greet me, or say one word to me the entire time. The person behind the desk did not give me any information about any of the paintings that I was obviously intrigued with, or ask me if I had any questions, or if I needed help, or if I was casing the place for a later art heist. In short, I (and everyone else who came in the door over the ½ hour time period that I was there) was invisible. I thought to myself “I would not want my paintings hanging in this gallery. No one is trying to sell the art. No one is trying to engage the customers. No one is home. Period.”

I found out later that the “bread and butter” for the gallery was selling famous signed prints. The owner was “in the back” on the telephone working hard to sell those prints. But no one was working hard “in the front” to sell the local artists’ works that were hanging on the gallery walls. The “in the front” person might as well have been “in the back” too.

I walked next door into another gallery. I looked at three paintings briefly, and turned my attention to some sculpture. Immediately a friendly, smiling gallery representative approached me to give me some information about the artist. There was no high pressure sales pitch. Just some exciting news about national recognition for the artist. She was obviously thrilled with the prospect for the artist that she represented. Her willingness to “break the ice”, gave me the courage to ask her some questions about some of the other paintings and artists. And a conversation ensued. I learned a lot about the artists who were represented there. I was not, ultimately, a buyer. But if I had been, and I had liked the art on the walls, and maybe even if I was unsure about it, I would have bought a painting there. Because the person that approached me was sincere, knowledgeable, not pushy, attentive, honest, understood the artists that she represented, and clearly knew a thing or two about art. You get the picture. Which gallery would you rather have representing you?

I cannot stress enough how important it is to do your gallery homework before you decide to approach one to represent your work, or how important it is to have a local gallery that you know and can visit frequently. While I totally understand a gallery’s need to focus its efforts in selling what it needs to sell to cover its fixed costs and make a decent profit, I really felt like Gallery #1 was doing a disservice to the local artists whose works were hanging on its walls. Walls do not sell paintings. People sell paintings. So make sure that your gallery has someone “in the front” who is knowledgeable, courteous and likes people. Someone who actually will greet potential customers and try to get a conversation going around your work. Someone who is motivated to do so in order to get paid. If not, then you really would be better off selling your art any other way, like holding it out on the side of the I-5 freeway with a “For Sale” sign on it, because at least someone would be trying to sell it.

For those of you who would like to augment your gallery representation by learning how to market and promote your art and yourself online, I recommend that you consider the “Marketing Your Art” Workshops developed by Lake Oswego Consulting Group. A series of three workshops will be starting in Portland, OR on September 27, 2012 at the Oregon Society of Artists. For more information, please refer to the poster below and this blog entry.

Anna Porter
Marketing Director
Lake Oswego Consulting Group
info@lakeoswegoconsultinggroup.com
(503) 697-7666

“Marketing Your Art” Workshop I ©2012 Lake Oswego Consulting Group

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Five Types of Social Media Influencers

Five Types of Social Media Influencers

This is a link to a blog with a great infographic showing the different types of people who influence social media. Think of it like a social media personality type.

 

 

Posted in Blog Link, Social Media | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Marketing Your Art Workshops Brochure ©2012 Lake Oswego Consulting Group

Marketing Your Art Workshops Logo

Marketing Your Art Workshops
Call (503) 697-7666 to Register today!

Marketing Your Art Workshops Brochure 2012 Lake Oswego Consulting Group

The link above is to a new Marketing Your Art Workshops Brochure for the “Marketing Your Art” Workshops created by Lake Oswego Consulting Group. All workshops will be held at:

Oregon Society of Artists
2185 SW Park Place
Portland, OR 97205

Dates:

Workshop I – September 27, 2012
Workshop II – October 18, 2012
Workshop III – November 15, 2012

Time:  9:00AM to 1:00 PM for all workshops. Doors open at 8:30 AM and continental breakfast will be served from 8:30AM to 9:00AM.

This series of workshops is ideal for artists, photographers, sculptors and other creative professionals who want to learn how to better promote their art and themselves in the digital age. It is based on the six principles of marketing: product, price, promotion, place, people and plan and has been designed by artists and senior marketing consultants, Anna Porter and George Porter at Lake Oswego Consulting Group. Please refer to our brochure  and to our blog post on August 21, 2012 for complete details.

Seating is limited to 50, and registration has begun. For more information and to register, call (503) 697-7666 or email us at lakeoswegoconsultinggroup@gmail.com.

Join our Facebook Event for Workshop I!

Like Us on Facebook!

Anna Porter
Marketing Director
Lake Oswego Consulting Group
(503) 697-7666

Posted in Art Blog, Art News, Art Workshops, Artist Workshops, Blog Link, Brochures, Marketing Workshops, New Blog, News, Photographer Workshops, Photography Workshops, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Marketing Your Art Workshop I ©2012 Lake Oswego Consulting Group

Marketing Your Art Workshop I

Marketing Your Art Workshop I ©2012 Lake Oswego Consulting Group

The first workshop in the “Marketing Your Art” Series of Workshops developed by Lake Oswego Consulting Group for artists, photographers, sculptors and other creatives will be held at the Oregon Society of Artists in Portland, OR on Thursday, September 27, 2012 from 9:00 AM to 1:00 PM. Doors open at 8:30 AM and all Portland-area artists and creative professionals are invited to join us for this exciting event. Breakfast will be served from 8:30 AM to 9:00 AM.

This first workshop is designed to give artists an overview of the 6Ps of Marketing - Product, Price, Promotion, Place, People and Plan. Marketing Your Art Workshop I will focus on the Product and Price aspects of Marketing Your Art in more detail. Attendees will be emailed a Personal Art Assessment form to complete prior to attending Workshop I.

Artist SWOT Analysis by Lake Oswego Consulting Group

Artist SWOT Analysis by Lake Oswego Consulting Group

As a group, we will look at how this information can be used to help artists assess their strengths, weaknesses, opportunities and threats in an Artist SWOT Analysis.

Guest speakers, George Porter and Anna Porter of Lake Oswego Consulting Group will then discuss how to segment your market and target specific audiences based on your product, region and customer demographics, and they will share great ideas on how to broaden your product offering to increase income at any stage in your career.

In the second half of this workshop, artists will learn several pricing strategies for their art, when to use them at various stages in their professional career, and how to position their art and themselves in the competitive art market.

The format for this and all of the “Marketing Your Art” Series of Workshops developed by Lake Oswego Consulting Group will include hands-on demonstrations, group discussions, slide and video presentations. Attendees will be given several useful tools and a complete set of all presentation materials to help them get the most out of these in-depth workshops.

The cost for Workshop I is $95.00 per person. CALL (503) 697-7666 TODAY to reserve your place, as SEATING IS LIMITED TO 50 participants. Payment is due by September 6, 2012.

Like Lake Oswego Consulting Group on Facebook and receive a 10% discount on any “Marketing Your Art” Workshop offered by Lake Oswego Consulting Group! Just mention the “Like Us on Facebook” Promotion when you call to register.

For more information and to reserve your seat TODAY, please contact Anna Porter or George Porter at Lake Oswego Consulting Group at (503) 697-7666 or email lakeoswegoconsultinggroup@gmail.com.

Posted in Art Blog, Art News, Art Workshops, Artist Workshops, Marketing Workshops, New Blog, News, Photographer Workshops, Photography Workshops, Uncategorized, Welcome, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Marketing Your Art – A Series of Workshops Developed by Artists for Artists copyright ©2012 Lake Oswego Consulting Group

"Marketing Your Art” Workshops ©2012 Lake Oswego Consulting Group

“Marketing Your Art” Workshops at OSA copyright ©2012 Lake Oswego Consulting Group

Lake Oswego Consulting Group’s introductory presentation of its “Marketing Your Art” Series of Workshops to Oregon Society of Artists on Thursday, August 9, 2012 was a smashing success! We already have 17 OSA member artists who have indicated an interest in attending our Marketing Your Art Series of Workshops. As a result, Lake Oswego Consulting Group has scheduled three follow-up half-day workshops for all Portland-area artists, photographers, sculptors and other creatives to be held at Oregon Society of Artists this fall. Confirmed dates for the workshops are as follows:

Marketing Your Art Workshop I – September 27, 2012 9:00AM to 1:00PM
Marketing Your Art Workshop II – October 18, 2012 9:00AM to 1:00PM
Marketing Your Art Workshop III – November 15, 2012 9:00AM to 1:00PM

Doors open at 8:30AM and attendees are invited to join us for breakfast from 8:30AM to 9:00AM. SEATING IS LIMITED TO THE FIRST 50 PEOPLE WHO CONFIRM REGISTRATION at (503) 697-7666!

Cost for the workshops is $95.00 per person per workshop or $285.00 per person for all three! Payment is due by September 6, 2012 to hold your reservation.

LIKE US ON FACEBOOK and receive a 10% DISCOUNT ON THE WORKSHOP FEES! Just mention the “Like Us on Facebook Promotion” at the time of registration.

Oregon Society of Artists is located close to Washington Park at the corner of S.W. St. Clair and S.W. Park Place in the beautiful King’s Hill Historic District in Portland, OR, within one block of Tri-Met public transportation at:

Oregon Society of Artists
2185 S.W. Park Place
Portland, OR 97205

When asked why artists should consider attending these workshops, George Porter, Managing Director of Lake Oswego Consulting Group stated:

“With the advent of new digital technologies and new tools available to artists to promote their art and themselves online, it is vital for artists,  photographers, sculptors, and other creatives to create a strong online presence and take advantage of free online promotion for their art and themselves via the internet. The series of workshops developed by Lake Oswego Consulting Group has been designed by fine artists who also have 25+ years experience in traditional and online sales and marketing. If you are an artist, painter, photographer, sculptor, writer, musician, actor or other creative, you need to know how to utilize social media marketing and search engine optimization to expose your artwork and yourself to art collectors, art galleries, art museums, art organizations, corporations, individuals, existing customers and millions of prospective customers locally, regionally, nationally and globally. Lake Oswego Consulting Group has developed the “Marketing Your Art” Series of Workshops to help fellow artists do just that.”

There is no cost to register and seating is limited to 50 participants. Payment is due on September 6, 2012 to hold your reservation. If you are an artist in the Portland metropolitan area, or you know someone who is, and you would like to learn how to better promote your art and yourself online, please call Anna Porter or George Porter at Lake Oswego Consulting Group at (503) 697-7666 or email us at lakeoswegoconsultinggroup@gmail.com for more information or to register.

Anna Porter
Marketing Director
Lake Oswego Consulting Group
lakeoswegoconsultinggroup@gmail.com
info@lakeoswegoconsultinggroup.com
(503) 697-7666

Posted in Art Blog, Art News, Art Workshops, Artist Workshops, Marketing Workshops, New Blog, News, Photographer Workshops, Photography Workshops, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 5 Comments